People care about food waste for all kinds of reasons, starting with moral issues such as global hunger, environmental reasons including carbon footprint (food waste decomposes in landfills into methane, a potent greenhouse gas), and even health concerns like obesity. Despite all the attention traditionally given to leftovers, food scraps, uneaten crusts of bread, our…

Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s “dancing elephants” and Conoco’s “cheering dolphins”), only to realize the opportunity to link environmental product attributes with the primary reasons why consumers buy (all) products in the first place. Nissan fell into this camp with…