New Nissan Ads Shift the Way Car Buyers Evaluate Options

Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s “dancing elephants” and Conoco’s “cheering dolphins”), only to realize the opportunity to link environmental product attributes with the primary reasons why consumers buy (all) products in the first place. Nissan fell into this camp with the polar bear ads for their new LEAF electric vehicle. However, their new campaign suggests that Nissan’s marketing team is on an vertical learning curve, and in my estimation, represents some of the sharpest green marketing smarts around today.

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