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Environmental Advertising Increases When the Economy Is Stronger
Environmental concern is greater when the economy is stronger, a study found which looked at environmental advertising in National Geographic over three decades. Specifically, the study, conducted by three researchers at Penn State University, found that consumers are more receptive to environmental appeals and marketers do more environmental advertising when the economy is improving. There…
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Metals and the Beginnings of Life
Long ago life began on Earth. One of the most intriguing questions is what caused it to start just then. A little less than 2 billion years ago, metals including copper, molybdenum and zinc became available to primitive cells, at the same time that the cells began to become much more complex. Some scientists indicate…
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Salmon Conservation Areas Must be Widened
According to a new study, areas of salmon conservation should be expanded to streams that don’t actually contain salmon, but whose waters run into salmon habitat. In other words, the entire watershed should be protected and not just the rivers where there are large salmon runs. This is because the various feeder streams have different…
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Another Giant Leap for Mankind: Earth’s Curiosity Touches Down on Mars
NASA’s most advanced Mars rover Curiosity has landed on the Red Planet. The one-ton rover, hanging by ropes from a rocket backpack, touched down onto Mars Sunday to end a 36-week flight and begin a two-year investigation. The Mars Science Laboratory (MSL) spacecraft that carried Curiosity succeeded in every step of the most complex landing…
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Extreme heatwaves 50 to 100 times more likely due to climate change
A recent rise in deadly, debilitating, and expensive heatwaves was caused by climate change, argues a new statistical analysis published in the Proceedings of the National Academy of Sciences (PNAS). Climatologists found that extreme heatwaves have increased by at least 50 times during the last 30 years. The researchers, including James Hansen of NASA, conclude…
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BLM Analysis Reveals Massive Potential Damage From Las Vegas Water Grab
LAS VEGAS— The Bureau of Land Management today released its long-anticipated final environmental impact statement for the pipeline right-of-way for the Southern Nevada Water Authority’s “groundwater development project.” The project envisions unsustainably siphoning more than 37.1 billion gallons of groundwater per year from at least four valleys in central Nevada and pumping it 300 miles…
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Kick Your Kids Out(side) for Their Own Good
With all the advances in electronics and social media, it is no wonder that children are opting to stay in the comfort of the indoors rather than pursuing outdoor activities. It is at times like these that parents need to be extra vigilant in forcing their kids out of the house and simply act like…
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Why we all need to worry about the decline in native butterflies
Butterfly populations are an important gauge of the health of local habitats and wider climate change. As families this weekend join the Big Butterfly Count, Faye Dobson explains what population changes mean, and how you can get involved.
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Climate Warming Refuted as Reason for Plant Shifts in High-Profile 2008 Study
Many simple models of plant response to warming climates predict vegetation to find cooler and/or wetter locations, generally moving upslope from their current positions. However, the mechanisms explaining species-specific responses to changes in temperature and water availability are most likely much more complex, according to researchers at Texas Tech University and the United States Geological…
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The US is now Exporting Coal – is this good?
We all know that the journey to a sustainable existence on this planet is going to be a difficult one. Indeed, it might well be what former Xerox CEO David Kearns said of the company’s quest for quality, “a race without a finish line.” I say this because absolute sustainability is an ideal that can…