We all know that the journey to a sustainable existence on this planet is going to be a difficult one. Indeed, it might well be what former Xerox CEO David Kearns said of the company’s quest for quality, “a race without a finish line.” I say this because absolute sustainability is an ideal that can only be approached. But we need to accelerate our approach to it if we hope to continue to thrive here for generations to come. There will be difficult choices to make, and priorities to set, many of which, like in today’s story, will involve trading off short term and long term benefits.
At this point, thanks in large part to Wall Street, the game is heavily rigged on the side of the short term, and that is going to have to change if we are to have any hope of averting disaster in the brief time remaining, especially when it comes to climate change.