The People’s Choice: Americans Would Pay to Help Monarch Butterflies


Americans place high value on butterfly royalty. A recent study suggests they are willing to support monarch butterfly conservation at high levels, up to about 6 ½ billion dollars if extrapolated to all U.S. households. If even a small percentage of the population acted upon this reported willingness, the cumulative effort would likely translate into a large, untapped potential for conservation of the iconic butterfly.


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