The Greening of NASCAR


NASCAR, the National Association for Auto Stock Car Racing, the world’s largest motor sports association, is trying to green its image. Under chairman and CEO, Brian France, NASCAR is seeking to become a true environmental leader. This may seem like a paradox for a sport where the goal is to drive the fastest and thus burn more fossil fuels. However, the league has taken some big steps to green their image in the last few years, which deserve to be acknowledged.


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