This fall, stores in the Chicago will start sending used cups to a Green Bay, WI, paper mill, where a Georgia Pacific facility will turn them into napkins. The program will start small but is a significant step to address the company’s devouring of 3 billion paper cups and 1 billion plastic cups annually. Starbucks wants recycling at all of its stores by 2015 and the company’s leadership is focusing on two approaches: first, recycling bins at all of its stores, and second, finding a market for all those dirty cups that otherwise end up in a landfill.