Those who take long showers use a great deal of water and energy. Yet people who enjoy taking long showers do not usually realize to what extent they are damaging the environment. However, if a clever measuring system shows current consumption, this immediately leads to increased efficiency. The consumption information available on the display is incentive enough to reduce water and energy consumption when showering on average by 22 per cent. This was shown by a study conducted by the Universities of Bonn and Bamberg, as well as ETH Zurich. The results have initially been published online in the journal Management Science. The print edition will be published soon.