Newegg Inc.,ENN sponsor of the month, in partnership with Gazelle, is launching a “1 Ton Challenge” campaign to divert one ton of consumer electronics from landfills through its trade-in and recycling program. The campaign coincides with Earth Month and runs now through April 30, 2011. During this time, Newegg visitors trade-in their used electronic items, such as cell phones, laptops, gaming consoles, MP3 players, digital cameras and more for valuable Newegg gift cards. The weight of the traded items will be counted toward the landfill diversion goal.
In addition to rewarding consumers with Newegg gift cards for participating in the program, Newegg and Gazelle will also contribute $1 for every box of used consumer electronics gear it receives from Newegg customers to EarthEra Renewable Energy Trust, a program created by NextEra Energy Resources to help individuals and companies reduce their carbon impact and participate in the development of future renewable projects.