New Analysis: 15% Cut in U.S. Carbon Emissions Achievable Through Simple Inexpensive Personal Actions


NEW YORK (March 12, 2010) – New analysis released today at a symposium on “Climate, Mind and Behavior” reveals that Americans can reduce U.S. carbon pollution by 15 percent – or one billion tons of global warming pollution – through collective personal actions that require little to no cost. The analysis released by NRDC and the Garrison Institute’s Climate Mind Behavior (CMB) Project is part of a larger collaboration that seeks to integrate emerging research findings about what drives human behavior into new thinking on climate solutions.


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