Design Matters: How Replenish is Reinventing the Household Cleaner Bottle

We normally reserve start-up company coverage for Friday, but we wanted to be among the first to scoop the launch of Replenish – a new company with a much smarter way to distribute household cleaning products. The basic idea isn’t rocket science: selling and distributing concentrated product is cheaper and greener than shipping water and extra plastic all over the country. The smart part comes from a very clever design.

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