Ever since Israeli entrepreneur Shai Agassi opened his Better Place test drive center near Tel Aviv, back in February 2010, more and more Israelis have had the chance to not only find out about Agassi’s unique electric car battery swap concept, but also a chance to drive one, as I did in April last year. I was very impressed by the quietness of the ride, as well as how much pick up the engine had; describing the acceleration to be “like being in a rocket”. This week Better Place announced pricing for its first models.