This year is on track to see Americans’ consumption of bottled water outpace their soda drinking for the very first time. According to Euromonitor, a market research firm, the average American will buy 27.4 gallons of bottled water, compared to 26.2 gallons of soda drinks.Is this a good thing? It’s hard to argue that less consumption of sugary products is a bad thing. However, Americans aren’t necessarily replacing soda with water — for the most part, they are simply buying more bottled water.