While many electric vehicle owners will find it irritating and annoying to be hit with adverts when charging their vehicles, is this a sign of the times? The fact that many larger companies are willing and prepared to pay for advertising space on “free” charging devices seems to indicate that the marketing industry believes the sector is here to stay. So, will advertising be a help or a hindrance to the industry going forward?Until the electric vehicle industry cracks the “mass market” it is vital that the cost of services and products is kept as low as possible. There will come a point when costs will have to rise, services will be chargeable and the whole dynamic will be very different than what we see today but, in the meantime, is advertising on “free” charging stations really a hindrance?