Around 40% of beef and 85% of leather production serve markets that are potentially sensitive to environmental concerns, providing a partial explanation as to why Brazilian producers have made recent commitments to reducing deforestation for cattle production, finds a new study published in Tropical Conservation Science. The research, conducted by Nathalie Walker and Sabrina Patel of the National Wildlife Federation and Kemel Kalif of Amigos da Terra – Amazônia Brasileira, used government data to estimate the proportion of beef and leather production that ends up in environmentally-sensitive markets. They find that the vast majority of leather exports “could be considered to be susceptible to demand for deforestation-free products.”