Author: Human Factors and Ergonomics Society

  • Inattentional Blindness: Why Drivers May Fail to See Motorcycles in Plain Sight

    The disproportionately high number of motorcycle-related traffic accidents may be linked to the way the human brain processes—or fails to process—information, according to new research published in Human Factors, “Allocating Attention to Detect Motorcycles: The Role of Inattentional Blindness.” The study examines how the phenomenon of inattentional blindness, or a person’s failure to notice an unexpected…