Author: Cecilia Lu

  • Nature‚Äôs Path: A Quirkily Beautiful Shift Towards Sustainable Branding

    North America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fomenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.