Feb
04
2013
I’m Lovin’ It: McDonald’s Opts for Sustainable Fish, Modernity
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Last week, McDonald's exhibited bold leadership by agreeing to shift their entire seafood supply-chain to Marine Stewardship Council-approved fish. This assures that fish products from McDonald's will now be sourced from stocks that are sustainable, well-managed and environmentally sound. This amazing move signifies a leap forward for both the labeling model promoted by the Marine Stewardship Council, and for the McDonald's brand.